The Comprehensive University Model: Cal Sports Camps

US Sports Camps and the University of California, Berkeley have a multi-year partnership that calls for USSC to be the official provider of every Cal Sports Camp. The benefits to this comprehensive university model include:

Scaled marketing: USSC’s data-driven marketing team promotes every Cal Sports Camp with consistent, on-brand messaging that’s targeted to a larger potential customer set than any one camp could reach on its own.
Reduced administrative costs: USSC has built-in infrastructure and economies of scale that reduce Cal’s operational costs-per-camp. USSC manages nearly all administrative tasks on behalf of the Golden Bears, including renting equipment, scheduling facility space, staff onboarding and payroll support, and reserving on-campus room and board.
Increased revenue: Enhanced marketing and lower costs means more revenue. With that increased revenue, Cal coaches have been able to better pay and retain their staff, a major competitive advantage.
Continuity: USSC provides turnkey operations, which means Cal can seamlessly open a new camp or entrust one to a new coach.

USSC x Cal Sports Camps by the Numbers*

17 Sports
150+ Camp Sessions
6,800+ Campers (+292% since 2013)
314% increase in tuition revenue since 2013
*Data from 2023

“Partnering with US Sports Camps has been a game changer for our coaches who operate Cal Sports Camps. Thanks to USSC’s expert service and strategic guidance, our coaches have been able to grow their camp businesses, showcase their programs, and provide an amazing youth camp experience across 17 sports.”
‍– Tom Lowry, Cal Senior Associate Athletics Director, Chief Financial Officer

The Hybrid Model: Nike Sports Camps at the University of San Diego

The University of San Diego (USD) relies on a strong partnership with US Sports Camps to execute a hybrid approach to its summer camp business. Several of USD’s camps are led by Torero coaches, while a handful are run by camp directors with no university affiliation. This hybrid model benefits USD in the following ways:

Incremental revenue: With USSC’s support, USD can scale its camp business to work with a variety of camp directors. This enables USD to maximize its camp capacity and revenue, which ultimately puts more money back in the hands of its coaches and athletic department.
Cost-savings: This hybrid model also delivers meaningful cost-savings for USD. By enabling outside directors to run camps on campus, USD can rent out its otherwise dormant facilities (i.e. fields, gyms, dorms, etc.). It also helps USD keep staff (i.e. cafeteria, maintenance, etc.) employed during the summer, which prevents the university from having to engage in the expensive endeavor of re-hiring and training staff when school starts in the fall.

USSC x University of San Diego Nike Sports Camps by the Numbers

10 Sports
15 Camps
2,200+ campers (+118% since 2017)

“Hosting the Nike Sports Camps at the University of San Diego every summer has been a mutually beneficial experience and the impact extends beyond the athletic realm. The programs bring exposure to our university, enrollment strategy, brand recognition and the local community while contributing to the overall financial contribution to the University of San Diego.”
‍– Andre Mallie, Assistant Vice President, Auxiliary Services & Resource Management - USD

The Comprehensive High School Model: St.Ignatius

St. Ignatius (SI) is a private college preparatory school in San Francisco that runs a robust slate of sports and academic summer camps. With help from US Sports Camps, SI was able to realize the full earning potential of its camp business. Specifically, USSC provided SI with digital infrastructure in the following areas:

Website Redesign: USSC delivered a white-labeled, SI-branded camp website optimized for camp discovery and frictionless registration. Thanks to this sleek website redesign, parents are now more easily able to learn about the 18 different camps SI provides and register their kids for the camp that’s best for them.
Data Management: USSC’s back-end registration platform, Regware, allows SI to instantly save, store, and retrieve camper data. The school’s administrative staff no longer has to manually transfer registration data, which saves time, eliminates errors, and simplifies the sign-up process for returning campers.
Marketing: Through USSC’s sophisticated digital marketing efforts, which included a combination of paid social and search marketing, SI expanded its camper base from primarily current students to kids from across the San Francisco Bay Area.

USSC x St. Ignatius by the Numbers*

150% increase in camp revenue
104% increase in camper volumes
176% increase in director compensation
*Dataspans 2018-2022

“ When I became Summer Director at St. Ignatius, I saw the potential to provide an amazing program for kids in the wonderful San Francisco community. But our systems for sign-ups, marketing, and communication were outdated. Collaborating with US Sports allowed us to improve customer service, enhance reporting, and reduce internal staff workload. Thanks to a great teamate USSC, my staff can concentrate on what we do best: teaching, learning, and coaching. ”
– Bill Gotch, St. Ignatius Director of Strategic Initiatives & Summer Programs”

The Club Coach Model: TBD

US Sports Camps’ services extend well beyond high school or college campuses. Youth and club coaches rely on USSC to manage and grow their camp businesses as well. For example, Barry Lynch is a licensed soccer coach who runs Liverpool FC International Academy in Moorestown, New Jersey. Lynch began partnering with USSC in 2021 to run a camp at Moorestown High School. Since then, he’s added another camp in nearby Holmdel, New Jersey, with plans to open two additional locations in 2024. USSC has helped accelerate the growth of Lynch’s camp business by providing strategic guidance, streamlining camper registration, delivering elevated marketing and customer service, and equipping his camps with Nike-branded product.

USSC x St. Ignatius by the Numbers*

700+ campers in 2023
356% increase in campers since 2021

“ US Sports Camps is the perfect partner for our soccer camp program. We feel confident that our players and parents are taken care of by the great support network from the wonderful behind-the-scenes team at USSC, with no stone left unturned when dealing with specific camper needs and requests. USSC helps us manage critical items such as running staff background checks and ensuring player safety and wellness. Their guidance and organization helps our players have pure satisfaction under our tutelage. ”
– Barry Lynch, Director, Liverpool FC International Academy

Camp Director Testimonials

The Comprehensive University Model: Cal Sports Camps

USSC x Cal Sports Camps by the Numbers*

The Hybrid Model: Nike Sports Camps at the University of San Diego

USSC x University of San Diego Nike Sports Camps by the Numbers

The Comprehensive High School Model: St.Ignatius

USSC x St. Ignatius by the Numbers*

The Club Coach Model: TBD

USSC x St. Ignatius by the Numbers*